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Social media allow marketers to directly influence consumers through a diverse set of tools. The characteristics of individual platforms enable the development of creative and innovative strategies for social media marketing. This study aims at examining para-social interactions (PSI), their antecedents (i.e., attitude homophily and physical attractiveness), and their consequences (i.e., consumers’ sense of belonging, flow experience, urge to purchase, addiction, and impulse purchase). The mediating role of flow experience is also examined in this study. Findings, implications, and directions for further research are also presented in this study. 相似文献
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Information and Communication Technology for Development (ICT4D) projects have shown a great promises in recent years. However, simply materializing of ICT4D projects is not enough for minimizing the prevalent digital divide in rural areas in developing countries. For the success of an Information and Communication Technology (ICT) intervention, it is important to consider the capabilities of users, who are responsible for converting ICT resources into outcome. While most of the ICT-related studies are focused on the adoption of actual technologies and influences of different internal and external factors on intervention outcomes, very few studies are focused on evaluating intervention outcomes and redesigning intervention strategies. In this study, I opted for using a conceptual framework following the Capability Approach that simultaneously identifies the influence factors for intervention outcome as well as evaluates the outcome based on Noble Laureate Amartya Sen’s five freedoms concept. A qualitative technique has been chosen to conduct the study. As part of the impact evaluation of an ICT4D intervention, a project known as Union Digital Centres (UDCs) in Bangladesh was selected. A total of ten themes are identified indicating that the outcome of the intervention is contributing to socio-economic and human development. However, the study has revealed that lack of capabilities of users (e.g. prior knowledge and financial inability) bar the UDC programs to fulfill their goals at highest level. This study would practically help the UDC policy makers to adjust the UDC intervention design by addressing the shortcomings of the users to yield higher UDC program outcome. Additionally, this study theoretically contributes in ICT adoption literature by showing that there is a mutual influence between users’ capabilities and ICT-related project outcomes. Finally, using specific case study (ICT4D project in Bangladesh), this study contextualizes Amartya Sen’s five freedoms concept in the ICT-specific context. 相似文献
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Hua Pang 《Telematics and Informatics》2018,35(8):2147-2156
Although WeChat has recently spawned significant resolutions in technology-mediated social contact and interpersonal communication, the research regarding the social and psychological impacts of the newly emerging technology is relatively few. The primary purpose of the current empirical research is to unearth whether and how WeChat interaction could enhance overseas students’ sense of subjective well-being by concentrating on social integration, bridging relationships, and bonding relationships. Using web-based data of 228 Chinese subjects, the obtained results reveal that the time spent on WeChat significantly and directly impacts users’ subjective well-being. Additionally, the findings demonstrate that social integration, bridging relationships, bonding relationships are all significant predictors to subjective well-being. Furthermore, the perceptions of social integration and social capital could play the crucial mediating roles in the connection between WeChat use and the dependent variable of subjective well-being. Therefore, these outcomes may shed light on a more nuanced comprehending of the influence of the new social media interaction on sojourner’s social adaption and overall life quality in the digital age. 相似文献
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Few literature studies have investigated the relationships between different uses and gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase intentions. To address this gap, the researchers aimed to examine the influence of the content, social, process, and technology U&Gs of MIM on continuation intentions toward MIMs, and purchase intentions toward virtual goods available on MIMs. A comprehensive research model was developed based on the U&G theory, which was tested using cross-sectional data from 309 Japanese MIM users. The study considered six different U&Gs of MIM as independent variables and purchase intentions towards stickers and continuation intentions towards MIM as dependent variables. The study results suggest that exposure U&G has a significant positive association with MIM sticker purchase intentions. The entertainment and affection U&G are positively associated with continuation intentions towards MIM use. The study contributes to the literature by investigating U&Gs that motivate MIM users to have both positive purchase intentions toward virtual goods, such as stickers, and continuation intentions toward MIMs. The study has significant theoretical and practical implications for both researchers and practitioners who are interested in virtual goods, the virtual economy, MIM apps, social media, new media, and the service economy. 相似文献
6.
Hua Pang 《Telematics and Informatics》2018,35(8):2232-2241
Despite a substantial literature suggests that computer-mediated communication impact individuals’ various psychosocial factors, relatively few studies have elucidated the underlying mechanism behind these associations. Building upon self-disclosure theory and previous studies, the principal purpose of this present research is to systematically explore the relationships among microblog utilization, online self-disclosure, friendship maintenance, and perceived life satisfaction. A web-based survey was implemented using a total of 426 university students in Northwestern China. Structural equation modeling reveals that intensity of microblog use is positively associated with these students’ friendship maintenance and life satisfaction. Additionally, online self-disclosure plays the crucial mediatory role in the relationships between microblog use, quality of relationships, and gratification with life. The results imply that as microbloggers disclosure their inner thoughts or emotional states with other users online, they could foster their friendship maintenance and obtain greater life satisfaction. However, contrary to the expectation, students’ friendship maintenance is not discovered to be a significant predictor of the sense of life satisfaction in the online environment. Overall, these obtained outcomes of the empirical work could offer new insights into the deep comprehending of the social psychological process of microblogging among younger generation in the new media context. 相似文献
7.
Social media has been widely used for emergency communication both in disaster-affected areas and unaffected areas. Comparing emotional reaction and information propagation between on-site users and off-site users from a spatiotemporal perspective can help better comprehend collective human behavior during natural disasters. In this study, we investigate sentiment and retweet patterns of disaster-affected areas and disaster-unaffected areas at different stages of Hurricane Harvey. The results show that off-site tweets were more negative than on-site tweets, especially during the disaster. As for retweet patterns, indifferent-neutral and positive tweets spread broader than mixed-neutral and negative tweets. However, negative tweets spread faster than positive tweets, which reveals that social media users were more sensitive to negative information in disaster situations. With the development of the disaster, social media users were more sensitive to on-site positive messages than off-site negative posts. This data-driven study reveals the significant effect of sentiment expression on the publication and re-distribution of disaster-related messages. It generates implications for emergency communication and disaster management. 相似文献
8.
在高性能计算领域,数据流是一类重要的计算结构,也在很多实际场景表现出很好的性能和适用性。在数据流计算模式中,程序是以数据流图来表示的,数据流计算中一个关键的问题是如何将数据流图映射到多个执行单元上。通过分析现有数据流结构的指令映射方法及其不足,提出了基于数据流结构的新型指令映射优化方法。主要是根据多地址共享数据包的特性对指令映射方法进行优化,延迟多地址共享数据路由包的拆分,减少网络拥堵。 相似文献
9.
This study applies entrepreneurship theory and social capital perspective to IT freelancing to facilitate a better understanding of it. Our model hypothesizes that both IT self-efficacy and social capital obtained through social media interactions contribute to IT freelancers’ entrepreneurial behavior and then this entrepreneurial behavior influences their performance. We collected primary data from one of the leading online freelancing marketplaces, oDesk.com (currently Upwork.com). Our empirical findings confirm the core assertion of our research model. The implications of these findings for research and practice are discussed. Directions for future research are also provided. 相似文献
10.
ABSTRACTSocial networking technology has the potential to transform how organizations communicate, cooperate, and connect with key stakeholders. Our research explores how social networking technologies are deployed within organizations and how the use of these technologies is related to effectiveness in organizational communication and promotion. We also identify the facilitating factors and constraints around the use of social networking tools for communication. To examine these questions, we conducted interviews with 131 senior level executives across a broad range of organizations and employed both quantitative and qualitative methods of analysis. The executives were asked to rate numerically and then discuss in narrative form a series of questions about IT strategy and issues affecting social networking in their organization. We find important differences both in the types of tools used as well as how they are used and discuss the implications of our findings for companies seeking to more effectively harness social networking technologies. 相似文献